Shawnee, OK – August 11, 2025— Vyve Broadband (“Vyve”) is pleased to announce the appointment of Jon Bird as the company’s new Senior Vice President of Sales & Marketing. In this role, Bird will oversee Vyve’s customer acquisition strategy, brand development, community engagement, and marketing efforts across its national footprint.
A seasoned executive with more than two decades of experience, Bird brings deep expertise in global brand development, go-to-market strategy, and data-driven marketing. Most recently, he served as Director of Go-to-Market Strategy & Integrated Marketing Planning at AT&T, where his leadership drove 1.7 million wireless net adds, 1 million fiber net adds, and approximately 27% revenue growth in 2024.
“We’re thrilled to welcome Jon to the Vyve executive team,” said Melanie Hannasch, Chief Operating Officer at Vyve Broadband. “His experience in building scalable marketing strategies and developing high-performing teams will be instrumental as we continue to grow and connect more communities across the country.”
Bird’s background includes leading large-scale international marketing teams and initiatives across North America, EMEA, APAC, and LATAM. He has also held senior leadership roles at American Airlines, where he directed global marketing communications, brand activation, and a $30 million sponsorship portfolio that included marquee partnerships with SoFi Stadium and the Dallas Cowboys
He succeeds Melanie Hannasch, who previously served as SVP of Sales & Marketing before being promoted to Chief Operating Officer earlier this year.
With a focus on collaboration, innovation, delivering exceptional customer experiences, Bird’s appointment signifies Vyve’s continued investment in its mission to provide reliable, high-speed internet and advanced technology to rural and. underserved areas.
