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Vyve Broadband Names Melanie Hannasch as Chief Operating Officer

Vyve Broadband Names Melanie Hannasch as Chief Operating Officer 150 150 Vyve Broadband

Rye Brook, NY — May 19, 2025 — Vyve Broadband is pleased to announce the promotion of Melanie Hannasch to Chief Operating Officer. In her new role, Hannasch will oversee customer care, field services, dispatch, and regional operations, leading a large and diverse team focused on delivering seamless service and exceptional customer experiences.

Hannasch brings two decades of experience in the telecommunications and broadband industry, including a track record of transformational leadership at Vyve. As Senior Vice President of Customer Experience, she led the modernization of Vyve’s care operations, enhanced digital tools for frontline teams, and championed a people-first approach to service delivery.

“Melanie’s leadership has been a driving force behind many of our most impactful operational improvements,” said Andy Parrott, President and CEO of Vyve Broadband. “She understands our customers, our field teams, and the heart of our business. Her ability to blend strategic focus with genuine care makes her uniquely equipped to lead this next chapter as COO.”

In 2024, Hannasch was named one of Cablefax’s Most Powerful Women in recognition of her contributions to customer experience and operational strategy. She is a frequent speaker on remote workforce leadership, care innovation, and empathy in executive management. “I’m honored to step into this role and continue building on the foundation we’ve laid,” said Hannasch. “I believe in the power of operational excellence to change the customer experience—and I believe in our people. This role is about removing obstacles, aligning our teams, and creating an environment where both employees and customers can thrive.”

Hannasch will continue to report to CEO Andy Parrott and will lead initiatives focused on service quality, workforce development, and operational performance across Vyve’s national footprint.

Vyve Broadband Welcomes Industry Veteran Guy McCormick as Senior Vice President of Engineering

Vyve Broadband Welcomes Industry Veteran Guy McCormick as Senior Vice President of Engineering 150 150 Vyve Broadband

Rye Brook, NY — May 5, 2025 — Vyve Broadband, a leading provider of high-speed internet and voice services for communities across the country, today announced the appointment of Guy McCormick as Senior Vice President of Engineering. Effective immediately, McCormick will lead all facets of Vyve’s engineering and network operations, including backbone infrastructure, design and construction, purchasing, logistics, and compliance. He will report directly to Vyve President and CEO Andy Parrott.

Bringing more than 30 years of experience in broadband engineering and operations, McCormick joins Vyve during a critical phase of growth and innovation. He plans to spend significant time in the field across Vyve’s footprint to ensure the company’s technology and infrastructure meet and exceed customers’ and communities’ expectations.

As a key member of Vyve’s executive leadership team, McCormick will drive strategic initiatives such as fiber expansion, DOCSIS network upgrades, and next-generation service enhancements, helping to advance Vyve’s mission of delivering best-in-class broadband experiences.

McCormick previously served as Senior Vice President of Engineering at Cox Communications, where he held various leadership roles during his tenure. He earned a bachelor’s degree in mechanical engineering from North Carolina State University and an MBA from East Carolina University. A recognized leader in the industry, he was inducted into the Cable Television Pioneers in 2018 and most recently served as Chairman of the Board for the Society of Cable Telecommunications Engineers (SCTE).

“With over 30 years of broadband engineering and operational expertise, Guy is an exceptional addition to the Vyve leadership team,” said Andy Parrott, President and CEO of Vyve Broadband. “His experience and vision will be instrumental in enhancing our network capabilities and delivering an outstanding service experience to our customers.”

“I’m excited to join such a dynamic organization during a pivotal phase of growth,” said McCormick. “Vyve’s ambitious plans and customer-first mindset make this an incredible opportunity. I look forward to being a part of this accomplished team driving continued innovation and success.”