Rye Brook, NY — May 19, 2025 — Vyve Broadband is pleased to announce the promotion of Melanie Hannasch to Chief Operating Officer. In her new role, Hannasch will oversee customer care, field services, dispatch, and regional operations, leading a large and diverse team focused on delivering seamless service and exceptional customer experiences.
Hannasch brings two decades of experience in the telecommunications and broadband industry, including a track record of transformational leadership at Vyve. As Senior Vice President of Customer Experience, she led the modernization of Vyve’s care operations, enhanced digital tools for frontline teams, and championed a people-first approach to service delivery.
“Melanie’s leadership has been a driving force behind many of our most impactful operational improvements,” said Andy Parrott, President and CEO of Vyve Broadband. “She understands our customers, our field teams, and the heart of our business. Her ability to blend strategic focus with genuine care makes her uniquely equipped to lead this next chapter as COO.”
In 2024, Hannasch was named one of Cablefax’s Most Powerful Women in recognition of her contributions to customer experience and operational strategy. She is a frequent speaker on remote workforce leadership, care innovation, and empathy in executive management. “I’m honored to step into this role and continue building on the foundation we’ve laid,” said Hannasch. “I believe in the power of operational excellence to change the customer experience—and I believe in our people. This role is about removing obstacles, aligning our teams, and creating an environment where both employees and customers can thrive.”
Hannasch will continue to report to CEO Andy Parrott and will lead initiatives focused on service quality, workforce development, and operational performance across Vyve’s national footprint.